How one growing restaurant chain is capitalizing on a large menu

Growing taco concept Velvet Taco has big plans for the next few years. Recently, Alicia Kelso went to the chain’s Dallas headquarters to tour the place and, more importantly, try the tacos.

While other brands have simplified and paired down menus, Velvet Taco has become known for expanding its menu. From the brand’s signature tacos like the Chicken Tikka to its weekly taco features, called WTF, the brand is leaning into the fun part of the restaurant industry.

CEO Clay Dover, who has worked at Pei Wei and Raising Cane’s as chief marketing officer, has promised that the chain will be growing soon and has 200 restaurants in the pipeline. Some of those new locations include airports as well as international expansion.