How Pizza Hut is leading the future of restaurant marketing

Pizza Hut, the division of Yum Brands Inc., is partnering with online influencer Keith Lee for a new benefit pie, the company said Tuesday.

Plano, Texas-based Pizza Hut is teaming with the NAACP Outstanding Social Media Personality winner to support both Lee’s charities as well as promote its “$12 Any” campaign, which allows customers to customize their toppings and crust.

Lee’s community pizza features his family favorite toppings, pepperoni and bacon, on a hand-tossed crust.

Lee is known for his food content pushed to more than 16 million TikTok followers.

As part of this partnership, Pizza Hut and Lee will donate $50,000 to Southfield ANT and OakHills High School, where Keith and his wife, Ronni, attended high school.