Why drinkable desserts are the solution to the growing afternoon daypart

Desserts can be a tricky sell. Guests love them and they’re highly profitable, but it’s not always easy to convince customers to invest in the extra time, money, or calories.

One option is to make them drinkable.

Beverage consumption in general is surging as consumers turn to menu items that are fast, portable, customizable, and satisfying, especially in the growing afternoon daypart. Restaurant companies large and small have noticed, and are responding with an array of drinkable desserts.

Whether they’re milkshakes, dessert cocktails, coffee slushes or other options, these sweet, fun, and often textured drinks are striking a chord with guests.