Why McDonald's missed its fourth quarter expectations

McDonald’s reported mixed results from its Q4 and full-year earnings report Monday morning. The company’s quarterly same-store sales, at 3.4%, fell short of expectations and were weighed down by the war in the Middle East.

Domestically, same-store sales were up 4.3%, mostly in line with expectations but well below the company’s performance in its most recent quarters. U.S. same-store sales in Q4 2022 were up over 10%, for instance, while the company is up over 30% versus where it was in 2019. CEO Chris Kempczinski said he expects the rest of this year to play out similarly to Q4, which is “normalized growth.”

In the U.S., McDonald’s is navigating transaction reductions from its lower-income consumers making $45,000 and below. Kempczinski noted that these consumers are likely opting to eat at home as grocery/supermarket inflation has cooled faster than food-away-from-home. The company is focused on re-engaging these customers this year.