Why you should tap into influencers for your restaurant marketing

Who has power in the restaurant industry? What does power really mean when it relates to one of the largest industries in the country, one that employs more than 12 million Americans this year and will achieve roughly $1 trillion in annual sales?

The answer is always shifting, and Nation’s Restaurant News’ annual Power List has evolved alongside it, recognizing everyone from chief executives to tech entrepreneurs to general managers. This year, though, a clue can be found in the official definition of power: “possession of control, authority, or influence over others,” according to Merriam-Webster.

Influence. With influence comes power, and increasingly a horde of social-media users are gaining power by capturing consumers’ attention and driving their purchasing decisions.